Making money online is REAL. However, most people make the mistake of thinking it is easy and requires no work. This is definitely a bad mindset to have right? Anything worthwhile whether its a relationship, a nice meal or income online requires work. I like the saying “What you put in is what you get out”. This is very true with making an income online.
The big online gurus will feed you information about getting traffic and having squeeze pages etc. While this is all very important parts of an online business, there are many, many other things that need to be planned and implemented. I want to start with the foundations, I think this will be a very good start for your business…so lets get to it shall we?
Foundations are going to be very important because not only will they get you in the right mindset, you will be more organised, more motivated and you will have a great building block from which to build from. Would a house last long without foundations? EXACTLY NO!!!!.
images courtesy of Shutterstock.com/bogdanhoda
The following things will give a basic overview and an understanding of building a GREAT FOUNDATION for your business (ill go into more detail in later posts):-
OK, lets begin shall we?
CUSTOMER EMOTION & WHY PEOPLE BUY
The online world is a goldmine for online marketers and people looking to buy stuff. There are hundreds of thousands of people that make purchases online all the time and everyday. But to really excel at marketing and making money online, you need to do more than just put an ad up on ad words and hope for the best. You need to understand customer emotions.
Lets have a look at this important statement:-
“PEOPLE DONT PURCHASE PRODUCTS, THEY PURCHASE OUTCOMES & RESULTS”
This is a very important statement and definitely something to think about when your starting out and in the future. So many marketers forget this simple yet VERY POWERFUL thing. Read it hundreds of times, make sure to retain this.
You will need to be very clear on what your potential customer wants and needs. You need to figure out their desired outcomes and market your funnels around that. This is very powerful stuff, because when you realise the mindset and emotion of your visitor….YOU WILL MAKE SALES.
MARKET RESEARCH & WHY COMPETITION IS GOOD!
Market research is going to be another very important part of your business foundation. Without this you will definitely be lost in the dark and have no direction on how your going to make money and from what angle. Lets highlight something for a minute. “Weight Loss” for example is a market & “How To Get Six Packs Abs For Women” is a niche.
Do your niche research primarily not just market research. People will often make the mistake of researching a market and not a niche. Sure, you need to look into a market such as weight loss or self help, but after that you need to PICK A NICHE! Picking a niche will allow you to really focus on a target audience and match the right products with the right people.
Sadly, competition scares most people but it wont scare you right? People jump to conclusions and scare themselves. “oh I cant compete with all these top marketers”. STOP, YES YOU CAN!!!. Competition is good, it means people are buying and the niche is HOT!!. Don’t re invent the wheel, learn how to use it to your advantage.
HOT BUYERS MEANS MORE SALES!! Be unique, market well and you can make money in any niche with any amount of competition.
THE IMPORTANCE OF GOALS & ORGANISATION
These are two key elements in order for you to become successful. So many people get this wrong or forget it and then they wander why they never make any money online. When I first started I set myself many goals one included a “dollar goal” (maybe I should trademark that lol?). It went something like this :-
With a goal in mind and a time line attached I had a very clear idea of what I want to achieve. The power of this is amazing (you need to try it). If you don’t have goals, you lose motivation. When you lose motivation, you lose passion and when you lose passion……go work at McDonalds! (JOKE….I like to think I am funny sometimes).
Another important thing I want to touch on is ORGANISATION. Without organisation, you might as well stop now. Harsh but true my friend. People have different ways to become organised, find the best way that suits you. There are many elements to a business such as payment accounts, marketing campaigns etc etc. All these things need to be organised, because they will require constant input and hard work.
UNIQUENESS & VALUE PROJECTION
One of the most important things I can tell you is to be unique when your looking to make money online. Lets run through an example here shall we? So, you have heard of click bank right? Its a place where affiliate marketers can market products and get a commission now here is what most unsuccessful marketers online do:-
BAD MARKETERS DO THIS:-
GOOD MARKETERS DO THIS:-
Do you see the difference? In further posts I will go more into this. But for now lets move on shall we?
The biggest advantage and one of the key elements to making a ton of sales online is to GIVE VALUE. Without value, why would you even be doing this? VALUE VALUE VALUE!!. Value comes in many forms but what you my friend will focus on is the power of value! The power of value? What the heck is that? Give value from the beginning and in return down the line, people will gladly give you their money.
“POWER OF VALUE = THE ABILITY TO OVERCOME MONEY GAINS INORDER TO REALLY BENEFIT YOUR CUSTOMERS AND HELP THEM”
This is why value is so important to me, why is value important to you?
MINDSET MARVEL & POSITIVE AWESOMENESS
Friend, let me ask you something. Do you think the most successful people in the world are rich because of their product? Sure, a killer product will help conversions. But one things all successful people have in common is the power of being positive and their mindset.
Failure to a successful person, is fuel for them to become even more successful. I tell you right now you are going to fail at some point, but after that you will pick yourself up…identify the issue and then make even more money.
Thank you for reading this far!! Stay tuned for more awesome content.
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Hey thanks for checking out my blog! Working from home and making money is a very big passion of mine and I will help you do the same! It takes hard work and consistency…but anything worthwhile does right? It’s nice to meet you I hope you enjoy the site!