Most people online now know of YouTube, and it has become even more popular after google brought it!!. YouTube offers one of the largest audiences online and they are some of the most engaged online…spending hours at a time watching the latest “viral video” or “ice bucket challenge (you know you watched that lol). Smart marketers have taken advantage of this platform and so can you….lets start shall we?
images courtesy of Shutterstock.com/Den Rise
Video marketing is one of the most powerful forms of online marketing and for good reason IT WORKS!! A lot of marketers try to tame this beast but sadly most do it wrong because they simply don’t know how to use this giant tool. Lets remember something here:-
“ENGAGEMENT & FIRST IMPRESSIONS ARE GOLD…..ENTERTAIN,INFORM & PROVIDE VALUE”
Marketing is nothing without engagement, half the battle online marketers face is engagement and impression. They also fail to offer value and entertain, this will kill any video campaign…but your not going to do that right? You are going to learn the skills to succeed!! Ok so in this post I will target some key areas they we need to focus on when doing YouTube marketing.
HOW TO PROPERLY OPTIMIZE YOUR VIDEOS:-
A big part of your success will depend on how much you utilize your videos and what you want to achieve with them. Hopefully you want to optimise them for as much free traffic as you can get right? Lets have a look at ways you can optimise your video’s.
It’s one of the most important ranking factors in the algorithm. It also allows you to get the attention of a potential customer and make a big first impression. Be careful here though, a lot of people do something that is called keyword stuffing. An example of keyword stuffing would be:-
“Make Money From Home-Make cash From Home”
Can you see how pointless and boring this is? A much better title would be:-
“10 Ninja Tips To Make Money From Home – The Last 1 Rocks”
This title is much better because it exciting, it uses numbers (people love numbers or lists) and it arouses curiosity with the statement….the last 1 rocks. Simple change but highly effective! My keyword is still in there but it is not overused and it is not stuffed in there. There is a more natural flow.
YouTube also favours when the keyword is near the front of the title. Pay attention to this and do what other marketers won’t.
Another key element to think about is using your main keyword in the description box…again I see a lot of people that misuse this and in the end they will lose rank because of this mistake. Make sure your as relevant as you can be. If you have a URL in your description….make sure your keyword or similar keywords are in this URL. Keep relevant, keep optimized.
You want to make sure that you include your keyword within the first couple of sentences and then depending how long your description is, you want to add that keyword and variations 3 or 4 times, but be careful not to overuse your keywords.
Video tags are not as important, but please still pay attention to them. Include keywords that are relevant to your main keyword. This also helps in getting your videos more exposure by listing your video in the sidebar section because you have related keywords to similar videos.
HOW TO EARN MONEY FROM YOUR VIDEOS:-
Lets start on the right foot here:-
“YOU WILL MAKE MONEY BY PROVIDING VALUE, GIVING GUIDANCE & UNDERSTANDING NEEDS!!”
Ok good, lets get started here are some ways to make money with YouTube. You can make money by a simple process of having an affiliate link in the description box, but for the past couple of years YouTube has cut down on this….because it adds no real value. You want to instead link to your website or send visitors through your funnel (remember from my past post).
You can also make money through the following ways:-
THE DO & DON’TS OF VIDEO MARKETING:-
Like anything there are things that you do and don’t. The same applies to video marketing…so lets get started shall we??
IMPORTANT TIPS TO REMEMBER:-
I feel that it is very important to end this post with some important tips to remember, so you can benefit and think about these things.
Thank you for reading this far!! Stay tuned for more awesome content.
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